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Strategy • Brand • Innovation • Growth
At PGA, we believe the ultimate role of marketing is to drive sustainable, profitable growth.
We help ambitious businesses make better growth choices across strategy, brand, innovation and commercial delivery, with a clear focus on what ultimately shows up in the P&L. Then we turn those choices into commercially executable growth plans.
Strategy • Brand • Innovation • Growth
Profitable Growth Advisory is led by Andrey Sokirkin, former Global Marketing & Innovation Director at Premier Foods.
Across more than 20 years at Diageo and Premier Foods, Andrey has led profitable growth across the UK, Europe, Australia and North America, with experience spanning brand turnaround, challenger brand scaling, innovation transformation, category growth strategy, international expansion, portfolio strategy and margin improvement.
His approach is pragmatic and commercially grounded, combining consumer and customer insight with a clear focus on execution and measurable business impact.
Strategy • Brand • Innovation • Growth
Strategy • Brand • Innovation • Growth
EXPERIENCE THAT SHAPES PGA
Brand scaling
Scaling challenger brands to unlock significant headroom for growth while protecting the magic that made them special, e.g. scaling The Spice Tailor post-acquisition
Brand premiumisation
Premiumising established brands to strengthen value perception, grow margin and build greater differentiation from competitors, e.g. Loyd Grossman premiumisation
Strategic innovation
Driving profitable innovation through strategic growth platforms that sit at the intersection of consumer needs, brand positioning and customer strategies, e.g. Sharwood’s healthier range
Brand stretch into white space
Identifying white-space opportunities where a brand has a credible right to win, and creating winning concepts to unlock profitable growth, e.g. Loyd Grossman’s expansion beyond pasta sauces
Strategy • Brand • Innovation • Growth
HOW WE CAN HELP
01
Brand turnaround & growth strategy
Diagnosing what is holding a brand back, identifying winning strategies that create disproportionate value, building an executable plan and supporting implementation
02
Challenger brand scaling
Scaling founder-led and acquired brands by unlocking growth opportunities while protecting the magic that made them successful.
03
Innovation strategy & pipeline
Building long-term innovation growth platforms and translating them into strategic NPD pipelines & winning concepts. Supporting execution from concept through to pack and product
04
Portfolio & brand stretch strategy
Identifying incremental white-space growth opportunities where the brand has a credible right to win. Developing winning concepts and playbooks to support commercialisation
05
International growth & geo-expansion
Identifying where to play & how to win. Defining growth models based on brand and market maturity
Strategy • Brand • Innovation • Growth
THE PGA APPROACH
01
Understand the issue
Get beyond the symptom and identify what is genuinely constraining growth.
02
Make the choices
Focus on the few decisions that will create disproportionate value.
03
Turn strategy into action
Build an executable plan that the organisation and retail partners can understand and get behind.
04
Stay close to delivery
Follow the idea through to market and make sure the strategy survives contact with reality.
05
Evaluate and course-correct
Measure the commercial impact, understand return on investment and adjust where necessary.
Strategy • Brand • Innovation • Growth
From focused growth diagnostics and strategy sprints to longer transformation programmes and fractional leadership support, engagements are shaped around the business challenge rather than a standard consulting model.
HOW WE WORK
Founder-led brands
PE-backed companies
Marketing leaders
Innovation teams
WHO WE WORK WITH
Strategy • Brand • Innovation • Growth
CONTACT US
Whether you have a specific growth challenge or a bigger opportunity to explore, we’d be pleased to discuss how PGA could help.
Complete the enquiry form or contact us directly.
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